Mobile Money Transfer and Mobile Financial Services Specialist
With proven experience and expertise on the following areas:
■ Product Development &Management ■ Business Development
■ Marketing and Strategic Alliances ■ Corporate Communications
■ Media and Public Relations ■ Relationship Management
■ Events and Logistics Management ■ e-marketing and Supplier Relations
■ Brand and branding management ■ Budget planning & implementation
■ Regulatory management
Results-proven management executive exposed in multicultural environment in a multinational setup with over 15 years of experience in strategic partnerships, overall business strategy, business acquisition and development, sales, marketing and leadership positions, building records of success that generate revenue growth in telecommunications, banking, and mobility sectors. He is a skilled negotiator and strategist. An excellent trainor and mentor who has a strong ability to build strategic business relationships with C-level personnel in heavily competitive environments and has broad experience in managing all core functions within a business.
He has proven to be effective in acquisition and opening business opportunities through strategic partnerships with focus on leading team members towards the realization of KRA/KPIs. He has the experience in managing the full scope of operations, product life cycle with P&L accountability. He has traveled extensively in Asia, Middle East, Europe and the North America regions where he has also successfully established key partner networks.
RECENT MILESTONES
As the lead in international new business revenue streams, he led in the successful implementation of three major initiatives and help building the Smart financial services hub. This includes the fastest mobile money transfer service recorded in less than two seconds for the Saudi Arabia-Philippines remittance corridor with the National Commercial Bank, the biggest bank in Saudi Arabia and in the whole Gulf region; the world’s first mobile micro-remittance service in partnership with Western Union; and the bank alliance program enabling at least three leading local commercial and universal banks in the Philippines via the Smart Money platform, an award-winning m-commerce solution. With over seven years of accumulated experience in this domain, he is responsible for strategic initiatives in remittance/mobile money transfer, mobile banking, microfinance, payments and other opportunities in this area. The end-to-end management of these projects starts from ideation to business and product development to integration, SIT/UAT, to full implementation up to marketing communications including regulatory and compliance. He has an expertise in driving successful strategies for growth such as strategic alliances and partnerships and joint ventures, among others with knowledge on its benefits and risks of collaboration. He previously handled the team in charge of mobile advertising, 3G, games and gambling, and new wave communications, among others.
He is currently working on other key initiatives involving major global players on remittance, mobile banking and payments which include MasterCard, Visa, Emirates Bank, a number of other MNOs and foreign banks, among others focusing on establishing key remittance corridors in critical regions specifically North America, Europe, Middle East and Asia. He was always invited as a resource speaker such as by the Asian Development Bank conference in Central Asia on mobile banking and banking the unbanked segment; and provided valuable insights on these subjects for CGAP, SIDA, World Bank and Asian Institute of Management, among others including foreign publications. He is an effective communicator being a senior research associate and associate editor of The Economist Intelligence Unit (EIU) Philippines, a licensee of UK-based The Economist.
CAREER HIGHLIGHTS
SMART COMMUNICATIONS, INC. – February 1, 2007 – present
Smart Communications is the leading wireless services provider in the Philippines, wholly owned by the country’s dominant telecommunications carrier, Philippine Long Distance Telephone Company (PLDT), which is the Philippine flagship telecommunications affiliate of First Pacific Company Limited of Hong Kong.
Vice President/Head, International Alliances Business, Mobile Financial Services, Wireless Consumer Division – May 15, 2008 – to date
Vice President/Head, Solutions Consulting and Program Management Department - Mobile Financial Services/New Business Streams Group, Wireless Consumer Division – Feb. 1, 2007 – May 15, 2008
Handles the overall business development and strategic alliances for new business revenue streams covering three critical units, i.e., solutions consulting, solutions integration, program management, product and business development, and marketing. The scope covers new business opportunities for mobile financial services under the Smart Money platform particularly on microfinance, mobile money transfer (remittances), mobile banking, and broadband.Takes the lead in m-commerce solutions through identifying, developing and managing strategic business partnerships with mobile operators and banks both local and international. For a period of less than a year, a total of six local universal and commercial banks and one international bank signed up for an outsourcing arrangement with a combined projected revenue of over US$50M.Worked on two major GSM Association pilots—Mobile Money Transfer (MMT) projects involving UAE-Philippine remittance corridor with Emirates Bank, Mastercard Worldwide, DU from the sending side and BDO and Smart from the receiving end; and the Western Union micro-remittance Successfully developed pioneering and innovative mobile-based programs such as the Mobility Loop (a multi-modal transportation solution); TechKnowLogica (a comprehensive and sustainable e-learning capacity-building program); Hapinoy (an MFI enabling intervention program); and the Bank Alliance (an outsourcing engagement focusing on providing financial institutions the Smart Money m-commerce platform).Regularly tapped as resource on mobile financial services particularly on mobile banking and mobile money transfer by CGAP World Bank, Sweden International Development Agency, local and international business newspapers and the Asian Development Bank (most recent was the conference with various central bank officials in Central Asia countries held in Almaty, Kazakhstan)Current member of the GSM Association Mobile Money Transfer Regulatory Sub-Group
BCD TRAVEL - ASIA PACIFIC & EMEA – November 2005- January 2007
Regional Director for Marketing and Projects – Global Partner Network – Asia Pacific and EMEA – Europe, Middle East and Africa – Handled more than 60 countries responsible for strategic marketing, business development, branding, e-marketing campaigns, corporate communications, budget planning and execution, events management strategic alliances, advertising, and publications, among others. Reporting directly to the Global Marketing Head/SVP based in London and Global Partner Network Managing Director and SVP. BCD Travel operates in 96 countries on five continents, with US$12 billion in total sales and a combined worldwide workforce in excess of 12,000.
TQ3 TRAVEL SOLUTIONS, ASIA PACIFIC - October 2000 to March 2005
Vice President and COO, TQ3 Travel Solutions, Philippines and concurrent Regional Product and Business Development Head-Asia Pacific,
• Introduced TQ3 Travel Plus, the country’s first and only privilege and versatile global travel card that offers security, convenience, and discount savings with the aim to increase client base and foster customer loyalty. Thus far, it generated more than 20,000 card-bearing members in less than two months and still growing.
• Conceptualized and launched the TQ3 Global Resources and Training Institute for Marine Travel, which is the foremost provider of training and certification in the core competencies on the various facets of managing the marine travel sector. Initial participants came from TQ3 Malaysia and TQ3 Philippines.
• Conceptualized and developed the world’s first marine travel credit card, the TQ3 Marine Visa Secured Card in partnership with Visa International and AIG Credit Card Company Philippines with the Filipino seafarers as the niche market.
• Assisted in the establishment of the TQ3 Marine Regional Center in Manila envisioned as the hub for all marine travel requirements of partners worldwide with 24/7 call center facility for all TQ3 marine partners around the world.
• Initiated the development of the EASY (Electronic Access System) for rates where one of its components, the Marine Access Rates System (MARS) and the Corporate Access Rates System (CARS).
• Aggressive marketing campaign through strategic partnerships with Citibank for its flagship programs such as Citibank Travel Galore…and More!, Paylite Travelite, Call for Cash, Gateway to Good Life Series VI and the Gold Exclusives where TQ3 Philippines became the official exclusive travel partner tapping more than 850,000 of its total card base. HSBC has also tied up with us for their current marketing promo for its 300,000 card base.
LAND BANK OF THE PHILIPPINES - March 1995 to June 2000
Bank Executive Officer, Overseas Correspondent Banking Dept, Global Banking GroupLed in the acquisition of correspondent banking partnerships and alliances numbering to more than 200 major overseas banksIn charge of the Europe and Middle East remittance corridors to drive the money transfer business for the bankResponsible for preparation and submission of quarterly and annual performance reports to management.
EIU PHILIPPINES, INC. - March 1993 to August 1995
Senior Research Associate/Analyst (concurrent Associate Editor), The Economist Intelligence Unit (EIU) Philippines, (A London-based publication), Makati City
CONSULTANCIES/PART-TIME ENGAGEMENTS
Consultant on Reengineering and Change Management (Office of the Secretary, Department of National Defense) March 2000 to September 2000)
Professor (part-time) (concurrent Seminar Director), Department of Political Science, Faculty of Arts and Letters, University of Santo Tomas June 1994 to March 1998
News Anchor (part-time), IBC News and Public Affairs Channel 13 March 1996 to September 1996
EDUCATION
Candidate, Doctor of Business Administration (on leave), De La Salle University Professional School, Inc. RCBC Tower, Makati City
Master in National Security Administration – Government Scholar (Regular Class 35), National Defense College of the Philippines, Camp Aguinaldo, Quezon City (1999-2000)
Master of Arts in Public Administration – with honors (Magna Cum Laude), University of Santo Tomas, Manila, (1992-2000)Bachelor of Arts in Political Science, Faculty of Arts and Letters, University of Santo Tomas, Manila (1988-1992) (Dean’s Lister)
